Website & Online Marketing Plan for Sales Coaches

As a coach you want a website that works for you. Every page, button, and lead magnet needs to be a roadmap to YOU. In this blog post we are giving away our tips and strategies for creating a client winning website and scalable marketing plan to help you grow, sell, and convert clients. We are going to showing you what works for coaching website and how to craft the perfect website for your coaching business. 

Make sure you plan for each of these essential pages 

• Homepage
• About page
• Services (coaching, consulting, training)
• Testimonials
• Blog
• Contact
• Lead Magnet Page

Your home page is your store front. It needs to be all about who you are - who you help - and what problem you solve. You must speak to your IDEAL CLIENT! 

Make sure your homepage follows the following format:

• Introduction - I HELP ___ ACHIEVE _____!
• Services - top 3 offerings 
• About - Brief intro of your story 
• Lead Magnet - with a call to action 
• Contact - Make sure they can reach you
• Footer - Social, Menu, Logo, CTA

You want to give customers a few ways to work with you. Start with your highest ticket offer...is it a 6 week one-on-one coaching package? Whatever it is make this prominent and then break up your package into smaller increments so you can reach more customers on several price points. You will also want to separate your services into two categories signature offer and evergreen digital products.  

Signature Offer Ideas:

• One-on-one sales coaching sessions
  
• Group coaching programs
  
• Consulting services

Evergreen Product Ideas:

• Online course on mastering the sales process for entrepreneurs
• E-book on advanced sales techniques for growing businesses
• Video training program on how to build a successful sales team

Other things to include on your services page:

• Your signature coaching programs or packages with a brief description of each.
• Tiered Pricing information for each coaching program or package (don't forget a book now button to eliminate any steps)
• Testimonials and stats from past clients who have benefited from the coach's services.
• Free resources (or lead magnets) such as templates or guides
• FAQs (here are some common ones - What is the format of your coaching sessions? What industries do you have experience in? Do you offer a guarantee for your services? How long have you been a sales coach?)

• Booking Widget to allow clients to schedule a coaching session right away

Your about page is well all about you - do not be afraid to talk about your unique story because something in you will resonate with a customer and they will connect with you and want to give you their business. Consumers want to buy from a person with a connection so let's give them your true authentic self. Do not be afraid to shine here!

A lead magnet is marketing tool used to attract potential customers and capture email addresses or contact information that can be later used for your marketing lists. You ever wonder why retail stores want your email so bad - its so they can send you promotions and deals to get you to come back and spend more money. A lead magnet can be created in many different mediums - from a downloadable free ebook, webinar, pdf or canva templates, quizzes, cheat sheets, to any other type of content that is valuable to your ideal client. The most important thing is your magnet provides a solution and so is considered valuable and relevant to your audience. 

• Free sales training video series
• Checklist of top sales strategies for entrepreneurs
  
• PDF guide on how to increase your sales conversion rate
• A free ebook or guide on the top sales techniques and strategies
• A webinar or online workshop on how to close more deals and increase sales
• A free sales assessment or audit to help coaches identify areas for improvement in their sales process
• A template or checklist for creating a sales plan or setting sales goals
• A quiz or survey to help sales coaches identify their strengths and areas for improvement in their sales approach
• A cheat sheet or resource list of sales tools and resources
• A sample sales pitch or presentation deck to help coaches create more effective sales presentations
• A case study or success story highlighting the results a sales coach has helped their clients achieve
• An exclusive discount or offer on a sales training course or program.
  

As a sales coach, you will want to include testimonials on your website that highlight any results and benefits that your clients have experienced as a result of working with you. Testimonials can be in the form of written quotes or video testimonials, and should include specific details about the coaching experience and the results that the client achieved. Some examples of types of testimonials you might want to include on your website include:

• Testimonials from clients who have increased their sales or closed more deals as a result of working with you.
• Testimonials from clients who have improved their sales process or techniques as a result of your coaching.
• Testimonials from clients who have seen a positive impact on their overall career or business as a result of your coaching.
• Testimonials from clients who have enjoyed the coaching experience and found it to be valuable and beneficial.
• It's also a good idea to include the name and industry of the client giving the testimonial to add credibility.

If you are thinking meh - I don't need to blog. Then, think again - a blog is an important tool on any website. You may not know this but a blog gives your website power. A blog gives your website "Search engine optimization (SEO)" - which is the process of optimizing a website to rank higher in search engine results and increase the quantity and quality of traffic to the site. How does a blog increase SEO? Although we are not experts a simple explanation of SEO is when a search engine (like google) looks for keywords or phrases the internet bots will scan millions of websites, the more words in your website the better your site will rank among the others. There are also many other factors that can contribute to your website rankings but a highly trafficked blog is going to certainty going to up your rankings. So let's give your words power with a blog. If SEO is not reason enough here are some more reasons to blog:

• Build trust with you and your audience
• Sets you up as an authority on your niche and area of expertise
• Helps build a sense of community as you provide insights, tips, and resources 

As a sales coach you want to show your customers you know what you are talking about and can provide value with your knowledge. Your blog doesn't have to be fancy - your goal is to gain trust and retain clients.  We will get more into blogging in the marketing section.

A clear and simple contact option is going to build trust and improve your process. You can allow customers to submit a contact and message form which gets sent to your inbox. You can also set up a reply to any messages that come in giving you that profession look. 

As a sales coach your goal is to solve your clients biggest problem: I help _____ Achieve _____. The more vital part of a marketing plan is having a clear target. You will only be able to help those you are best equipped to help. You also want to direct your efforts where you are going to be best received. You don't sell pool noodles in a ski town. We are going to cover strategies and tips so you can reach your target audience. 

If you haven't identified your niche take some time in describing your ideal customer by answering these questions:

1. Who is your target market?
2. What are the characteristics of your ideal customer?
3. What are their goals and challenges when it comes to sales?
4. What is their job title or industry?
5. What are their pain points and how can you help address them?
6. What is their budget for sales coaching services?
7. How do they prefer to communicate and receive information (e.g. email, phone, in-person)?
8. What are their demographics (e.g. age, gender, location)?
9. What is their level of experience in sales?
10. What are their values and priorities?

By answering these questions, you can get a clearer understanding of your ideal customer and tailor your marketing efforts to better reach and appeal to them.

Pain points are problems or challenges that a customer is facing. In the context of sales coaching, these could be issues that are impacting a customer's ability to achieve their sales goals or improve their performance. Here are a few ideas of pain points:

• Struggling to generate leads
• Poor conversion rates
• Difficulty closing deals
• Lack of a clear sales process
• Limited knowledge of sales techniques
• Lack of confidence
• Lack of presentation skills

Once you have identified pain points you get to position yourself as a valuable service which will address their problems. You can now meet the needs of your ideal client through your services. Now comes the fun part you need to attract these customers to your website - and with a sea of other coaches you need to stand out among the rest. This is where your lead magnet comes in. Above we gave you a list if great ideas, but we find one of the most successful lead magnets is a webinar.  

A webinar is an online class or workshop that you host live or recorded to your audience. This can e hosted on many platforms here's are the best for 2023:

• Facebook
• Zoom
• ClickMeeting
• GetResponse
• Zoho Meeting
• BigMarker
• Webex
• Livestorm
• GoToWebinar
• Demio

Webinars are incredibly powerful ways to build trust and create buy in from your intended audience. There is a format to a great webinar and usually involves telling your story, asking for connection and feedback, a freebie at the end, and a limited time offer. Here are a few webinar ideas for sales coaches. 

• 10X Your Sales in 90 Days
• The Proven Sales System for Entrepreneurs
• How to Close More Deals and Grow Your Business
• How to Present More Confidently to Clients
• How to Make X amount of $ in X amount of Days

Returning to the subject of SEO, the more your name is exposed in digital print and the more visibility you have for your business, the stronger your SEO will rank which will result in your ability reach a wider audience. This is why you want to build a network of media outlets and professionals that relate to your industry. This is why you want to attend networking events, reach out to media outlets, and produce content (like your blog) that relates and feeds the media beast in your network. This is going to require some pizzaz and schmoozing on your part but also relationship building and who doesn't like making friends. 

Here are a few ideas to get yourself more visibility: 

• Write thought leadership articles on your blog 
• Be a guest on an industry relevant podcast
• Join a coaching or business community
• Share your expertise on sales and entrepreneurship on social media and online communities
  
• Speak at events and conferences related to sales and entrepreneurship
• Pitch your story: Reach out to influencers or editors with a brief pitch that summarizes your story and explains why it is unique
• Show up on Social Media and build connections within your niche 
• Use social media to promote your website and services
• Collaborate with other entrepreneurs and industry experts
• Attend networking events and share your website with potential clients
• Use search engine optimization (SEO) to improve your website's visibility on search engines

Once you have cast your wide net and start building your email list and social media following it is crucial to nurture the relationship with customers and future customers. You want to continue to build trust, loyalty, and satisfaction among your audience so they keep coming back to you and sing your praises on and offline. Here are a few strategies for nurturing client relationships:

• Communicate Regularly: emails, live calls, facebook groups
• Offer excellent customer service: Go above and beyond to meet the needs and expectations of your clients. Respond promptly to their inquiries, be helpful and friendly, and take the time to listen to their feedback and concerns.
• Provide value: Look for ways to add value to your client relationships. Create resources, give insights or recommendations. 
• Show appreciation: Show your clients that you value their business and appreciate their loyalty. This could be through small gestures such as sending a thank you note or offering a discount on future services.

We've mentioned SEO a few times because its soooooo important for website rankings. With any marketing plan and good SEO stratgeially it is vital to know your KEY WORDS. There are three keyword categories you need to know:

Buyer Intent Keywords: search terms that indicate that a person is actively considering making a purchase. These keywords often include words like "buy," "purchase," "order," "shop," or "compare." For a sales coach you will want to focus on education so use words like "how, why." You will want to research these key words for your market and use them in your website copy. 

Examples for Sales Coaches:

"sales coaching for entrepreneurs"

"how to increase sales for small business"

"sales training for startups"

Cold Audience Long Tail Keywords: search terms that are specific and highly targeted, and are used to reach a "cold" audience, or people who are not yet familiar with your business or brand.

Examples for Sales Coaches:

"sales tips for first-time entrepreneurs"

"sales strategies for beginners"

"how to build a sales process for a small business"

Warm Audience Long Tail Keywords: search terms that are specific and targeted, and are used to reach a "warm" audience, or people who are already familiar with your business or brand.

Examples for Sales Coaches:

"advanced sales techniques for entrepreneurs"

"how to close more deals as a small business"

"sales training for growing businesses"

Hot Audience Long Tail Keywords: search terms that are specific and targeted, and are used to reach a "hot" audience, or people who are actively considering making a purchase from your business.

Examples for Sales Coaches:

"how to 10X your sales as an entrepreneur"

"proven sales system for entrepreneurs"

"advanced sales coaching for small businesses"

When is comes to building your business we believe you have all that it takes to launch your coaching biz. We hope this website and online marketing plan is helpful for your sales coaching business! If you'd like an easy platform to build your website pages, lead magnets, email list and so much more  - sign up for a free trial of ShinePages!